|Old Brewery : King Street||1 - 6|
|2. New For Old : 3. Takeovers||5. The End Game : 6. Acknowledgements etc.|
1. : The ArrivalMorgan's brewery was taken over - in a joint venture -
by Messrs. Bullards and S. & P. in 1961; the two firms
then sharing some 400 to 450 pubs between them.
The brewery itself passed to Watney Mann of
There was a Trading Agreement also written, by
These products were heavily advertised nationally,
This outcome had done rather more than intended,
2. : New For OldIn 1961, far from being an old set of buildings,
the Old Brewery was the newest facility in the City.
Nevertheless Watney's invested some 2.7 million
pounds in converting the premises, to produce
(largely) keg products, between 1968 and 1973.
This included a new half-million pound building
3. : TakeoversNovember 1963 had seen the aquisition of both those
breweries; with worthless assurances of the retention
of their brewing functions.
Their tied-houses were legally transferred somewhat
later : February 1967 in the case of S. & P.
The takeovers were greeted locally
Watney, Combe and Reid.
April 1965 of the long-serving Chairman of Watney's,
It was Combe's assurances that were not respected;
either in the matter of brewing, or regarding the
culling of tied houses which had come into
On the other hand, Bullard's themselves
A report to their Board in the 1960s stated
4. : After The TakeoversBoth subsidiary Norwich breweries had closed by
January 1970; therefore, from July, King Street were
producing keg Norwich Bitter and Norwich Mild;
alongside the notorious Red Barrel, and the pathetic
Starlight and Special Mild.
In 1976 Watney's re-named their brewery
The programme of the Great Britain Beer Festival
After the total failure of their Starlight product,
In 1981 arrived an imitation of Bullard's Mild.
Watney's main local competitor (Courage)
5. : The End Game
After a review of its operations in Norwich and
Watneys, as a company, was dissolved in 1979.
The 78 inherited pubs, still in Norwich in 1990,
6. : Acknowledgements etc.Much of the material in this summary is taken from
a publication of the Centre of East Anglian Studies.
For the record :-
A retired Norfolk brewer recalls that Watney`s
Earlier, Red Barrel produced at Tamplin`s in
 The said retired brewer corrects this notion.
That particular beer was tankered down to Norwich
from another Watney satellite brewery (probably
Wilson's in Manchester) prior to being
packaged and sent to the Philistines in the Smoke.
Often, the tanker was driven around the block a
few laps, to make sure the yeast was evenly mixed in.
He also points out that the beer's name was absurd;
as generally, in this country, all beer is fined at some
stage. So the name was a marketeer`s bizarre take on
the real-ale brewing process. Indeed the Fined Bitter
was a half-hearted attempt to reinvent cask beer.