1. : Introduction
The Guide was published by an unlikely establishment called Unicorn Games, of Armes Street, Norwich.
The original publication date was August 1990;
although a healthy demand for the book saw a re-print in October and a new 1991 Edition.
Nevertheless, it would be wise to assume that the survey of all 215 pubs took place in mid-1990.
Inevitably, certain pubs were omitted; perhaps currently empty, or being rather remote, namely -
the Albert,
the Blue Boar,
the Crown Point, and the
Woodside.
The pubs in most of Costessey were not surveyed at all :-
the Bush,
the Crown,
the Round Well and the White Hart.
Perhaps Boswell's and
Hector's House
were omitted by
'virtue' of being "café bars". Finally, there was no
mention of Muswell's - formerly "Quick's" (see para. 4).
A realistic total of 226 pubs can thus be assumed.
This total compares with 233 in the Chapman Survey of 1984.
However, 7 of the 8 hotels listed by Chapman do not appear in the 1991 Guide.
Despite differences in scope/compilation of the lists,
this indicates a clear slowdown in the hectic pace of closures, which occurred in the 1960s and 1970s particularly.
2. : The Big Breweries
There were three major brewers noted in the 1984 Survey :-
Norwich Brewery (Watney's), Whitbread and Courage.
By 1990 Watney's had, once again, changed their title
to Manns & Norwich; although their registered office was in Harlestone Road, Northampton.
The only real ales they boasted of supplying were -
Webster's Yorkshire bitter and Ruddles County.
We have included 3 pubs held by
Grand Metropolitan Hotels under the Manns etc. total;
as 'Grand Met.' were well-known as the firm who took over Watney Mann.
Hence the total of Watney's [to keep things simple]
pubs was 78, vastly down on the 1984 figure of 135.
The % figure of 36.3% was correspondingly down on the 1984 figure of 57.1%.
Whitbread, principally the inheritors of all the former
Lacon's houses, were at two above the number of pubs
held in 1984, namely 21 instead of 19.
They had added the Merchants of Colegate
and the Forge to their list, both previously free houses.
They also operated two houses under the name
"Berni Inns" : the Norfolk Tavern and the Rushcutters.
Courage, in the City since 1971, were listed
with 30 pubs, as against the 1984 total of 32.
This nevertheless gives a slight increase to 13.9%, from the earlier figure of 13.7%
By 1990 there had been a substantial incursion from
the mighty Scottish & Newcastle group, trading under
the name of "Chef & Brewer". The list of 8 premises (3.7 % of the total) is :-
Compleat Angler
Farmhouse Inn
Maid Marian
Maid's Head (Spixworth Road)
Red Lion (Bishopgate)
Red Lion (Eaton)
Royal Oak (N. Walsham Road)
Woolpack (Golden Ball Street)
3. : The Free Sector
Eight hotels had been surveyed in 1984; but all, save the Maid's Head, were not included in the 1991 survey.
That establishment was listed under Mann's, Adnam's
and Greene King breweries; so was - ostensibly - neither tied nor free!!
This leaves 21 free houses to be accounted for.
Happily, 14 stalwart cases survived until 1991,
but 7 losses had been sustained.
Conversely, the Free Sector had gained 5 more pubs;
bringing the 1991 total to 20 (including the hotel); or a miserly 9.3% of the 215 outlets.
Dealing firstly with the losses, in addition to
the Merchants and Forge (see para. 2) :-
James the First - to Charrington's
Thorpe Station - to 'Grand Met.'
Ten Bells - to Greene King
White Lion - to Brent Walker (11/88)
Pineapple - Closed May 1985
Dealing with the accretions :-
Anchor Quay - 1986
Bedfords Brasserie etc.
Catherine Wheel - Nov. 1990
Crown (Goldwell Road)
Ribs of Beef - 1985
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4. : Minority Breweries
Tolly Cobbold, of Ipswich, remained at exactly the
1984 level : four pubs - listed at the foot of the
1984 page.
Ind Coope - ignoring the Lansdowne Hotel - had lost the Alexandra to Greene King (see below); and
Muswell's was moribund when the Guide was being prepared.
This reduced their count to just two pubs :
the Lawyer and the Queen's Arms.
Adnam's were still at their low starting point, with just the 3 pubs listed in 1984. (But see
impending developments with Whitbread's Brewery)
Greene King in 1990 had retained all seven pubs listed in the 1984 Survey.
In addition they had acquired the Coach & Horses in Bethel Street and the Alexandra,
in Old Palace Road; from Watney Mann and Ind Coope respectively. The latter was closed only 7 years later.
The 1984 Survey revealed the undermining of the fledgling free market by Greene King -
particularly noticeable in their arrival at the Ten Bells in December 1987. Such activity is currently giving Greene King
the ghastly title of "The New Watney Mann".
Charrington's had taken over the James I and Norkie pubs since 1984.
Messrs. Bass had just the one pub :
the famous Gundry White's.
In all, 22 outlets were tied to the smaller
regional/national breweries in 1990; giving a respectable 10.2% of the total.
5. : New Kids on the Block
As the old brewery hierarchies collapsed, a new
breed of "pub companies" (PubCos) emerged :
mainly property-oriented, but who also considered themselves part of the 'leisure industry'.
One such was the short-lived Brent Walker group, who owned 23 houses in Norwich by 1991.
All these properties appear to have been ceded by the
by the Watney Mann/Grand Met. group; with the exception of the White Lion (see para. 3 above).
They accounted for 10.7% of the total, i.e. more than the free houses.
Another was Clifton Inns with 13 outlets, and registering 6.0% of the total.
6. : Summary
Starting with the figure - as published - of 215 cases, we can now deduct :
- 20 free outlets = 9.3 % and
- 22 miscellaneous ties = 10.2 %
The breakdown between the Big Six companies is then as follows :-
| Chef & Brewer | 8 - | 3.7 % |
| Clifton Inns | 13 - | 6.0 % |
| Whitbread | 21 - | 9.8 % |
| Brent Walker | 23 - | 10.7 % |
| Courage | 30 - | 14.0 % |
| Manns & Norwich | 78 - | 36.3 % |
| (i.e. Watney's) | | | |
[Note : regional brewer Greene King held one more pub than Chef & Brewer]
Three of the above names were new to Norwich since 1984.
They had all clearly plundered the large stock of pubs
held by the failed and subordinated Watney Mann organisation - in all its many titles and forms.
Grand Met. itself has since disappeared from the pub
scene; making way for other "PubCos", such as Pubmaster, Enterprise Inns, Punch Taverns and Phoenix Inns.
Best of all, more free houses have also resulted from the upheavals of the 1990s.
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